Brand
The Liger brand, on one page.
Logo
One logo, supplied variants only. The full lockup never sits in a box, chip or circle, is never recoloured, stretched or restyled, and never lands on a busy photo without a dusk overlay. Clear space around the logo equals one third of the tree canopy height. Below 140px wide, switch to the wordmark or icon file.
On light backgrounds
On dark backgrounds
Colour
Every value is sampled from the logo artwork: the rose of the lettering and sunrise, the olive of the acacia, the near-black night for dark sections. Rose is the brand; components use the semantic tokens, not raw hex.
| Swatch | Token | Hex | Use |
|---|---|---|---|
| rose-50 / bg | #FBF4F2 | Default page background | |
| rose-100 / surface-alt | #F6E8E4 | Alternate sections | |
| rose-200 / surface-tint | #F0DAD5 | Feature panels, arch backgrounds | |
| rose-300 / border | #E3C3BE | Borders, dividers | |
| rose-400 | #CDA9A4 | Sun discs, arch outline, decorative | |
| rose-500 | #B58B88 | Decorative only | |
| rose-600 | #996660 | Large display text only | |
| rose-700 / brand | #744642 | Buttons, links, headings accent | |
| rose-800 / brand-hover | #523431 | Hover, strong panels | |
| rose-900 / ink | #2F1E1C | Body text | |
| night | #1F1613 | Dark sections, footer | |
| acacia | #483E22 | Logo tree colour, focus ring on light | |
| sunrise | #F58A3A | Tiny accents on dark only, focus ring |
Typography
Three families, all free licences, self-hosted with font-display swap. Two roles on screen at once is the norm; the script is reserved so it keeps its impact.
H1 / hero: Kaushan Script
Namibia, unhurried.
Brush script echoing the logo lettering. Large sizes only, sentence case, never bold or uppercase.
Headings and UI: Archivo
Desert, coast, canyon and wildlife.
Variable width and weight. Wide and heavy for impact. Uppercase only for eyebrows, labels and buttons.
Body: Schibsted Grotesk
Plain sentences that name real places, real durations and what the guest actually does. Left aligned, generous line height, nothing smaller than 14px.
Regular for reading, semibold for emphasis. Maximum 62 characters per line.
Signature devices
Four repeating elements carry the identity: arch-masked photos with a thin offset outline, overlapping sun discs peeking from behind photos (never more than two per viewport), curved dune dividers coloured as the next section, and the headline lockup of an Archivo kicker above one script phrase.
Arch mask, 4:5
Sun discs, max 2
Dune divider
Guided by locals
Namibia, unhurried.
Headline lockup
Imagery credits
Client photographs are supplemented by freely licensed images: Wikimedia Commons (CC BY-SA, CC0), Pexels and Unsplash. Full attribution for every image is kept in the project license log; Commons file pages carry the complete credits.
| Elephant family at Gemsbokvlakte waterhole | Christoph Strässler, Wikimedia Commons | CC BY-SA 2.0 | Source |
| Köcherbaumwald (Quiver Tree Forest) | Hans Stieglitz, Wikimedia Commons | CC BY-SA 3.0 | Source |
| Fish River Canyon | Wikimedia Commons | CC BY-SA 3.0 | Source |
| Bushman's Paradise at Spitzkoppe | Hansueli Krapf, Wikimedia Commons | CC BY-SA 3.0 | Source |
| Jetty, Swakopmund | Diego Delso, Wikimedia Commons | CC BY-SA 4.0 | Source |
| Sundown at Swakopmund Jetty | Wikimedia Commons | CC BY-SA 4.0 | Source |
| Observing space (night sky) | Jonatan Pie, via Wikimedia Commons | CC0 1.0 | Source |
| Christuskirche, Windhoek | Harald Süpfle, Wikimedia Commons | CC BY-SA 2.5 | Source |
| Potjie over coals | vastateparksstaff, Flickr | CC BY 2.0 | Source |
| Flamingos wading | Pexels contributor | Pexels License | Source |
| Kalahari red sands | Unsplash contributor | Unsplash License | Source |
| Namib desert meets Atlantic ocean | Red Dune Safaris, Wikimedia Commons | CC BY-SA 4.0 | Source |